A.J. Weissbard
art, direction, and design, with light and space
“For the Salone del Mobile, presenting in the Triennale Milano, this one-of-a-kind museum installation invited a host of important artists, designers, and curators, to interpret the concept of ‘Made in Italy’, historically, culturally, and figuratively. My project involved creating five unique lighting environments and studies for, what were essentially, five chapters in a visual story.
The journey began in an aesthetic of serene simplicity; passed through the iconography of Italian object design, those heralded and those forgotten; headed full steam toward an edible face, the eyes a tower of pizza and parmigiano, a nose of mortadella, a mouth of strawberries and salami, a chin of pasta; and concluded with, what else, a Ferrari.
Evviva!”