A.J. Weissbard
art, direction, and design, with light and space
“I don’t do many industrials, but this was a fun project with Margherita Palli and Molteni. The challenge was to find a way to light this room without any visible sources. In addition to the custom built neon hidden in the walls, floor and behind that monolith, the entire ceiling is one big dimming lightbox. ‘Hello, HAL. Do you read me, HAL?’”